Self-confessed 'shy guys' Yuk Fun stepped massively out of their comfort zone last year to build their audience and run a brilliant Kickstarter campaign. If the term 'lead magnet' makes you want to vomit or the thought of doing a talky-story makes you want to stick pins in your eyes then hear all about how Lucy & Patrick took ownership of these marketing activities to stay true to themselves and build a kick-ass brand.
YUK FUN was founded in 2014 by design duo Lucy Cheung and Patrick Gildersleeves, who met at Leeds Met University studying art & design. They currently work from their home studio in Portslade-by-Sea screen printing, making clothes and drawing.
Follow Yuk Fun's adventures: https://yukfun.shop/
Indie Roller: https://indieroller.com/