Joyful Selling for Creative Professionals

Ep. 20: Joyful Selling Success Panel

This is my favourite episode that I record once every 3 months to catch up with 3 of our Joyful Selling members to chat about the success they've created in their selling.

Today I'm joined by Jennie Sergeant Designs who set out to create £1,000 revenue in her business in November and she closed the month at £1,039. Jennie talks us through how she coached herself through money worries to focus on serving her customers and delivered a successful pre-order.

Nona from Studio Pepita also joins us to share the financial success she has created from selling at in-person markets. When she did her first market she made £100 and when she took part in her most recent market she created £800 worth of sales. 

And Michelle from Dora Does talks us through how she created £2,197 in pattern sales in November after setting a revenue goal of £1,500.

The thread that flows through this episode is the practise of celebrating every little win along the way and allow yourself time to sit in the success of creating the revenue you wanted.

We can easily think it was a 'fluke' or 'chance' and worry about not replicating the success  when we don't make time to evaluate and celebrate.

Such an inspiring and joyful episode - enjoy!

 

Ep. 19: You’re on the right track for you

We are 7 days away from welcoming new members into the Joyful Selling for Creative Professionals program.

Are you new to what we do? 

Or have you been following along for a while and now is the time to dive in what with a new year coming up!

Either way, listen along today as I walk you through our exact process that helps you create and increase sales in an intentional way that is driven by your own unique creative flair.

It’s a simple, doable and repeatable process in your business. 

I teach it for free here on the podcast and also in my signature workshop Enjoy Selling in 20 Minutes a Day which is next Wednesday 7th December at 1pm GMT. Sign up to my email list to nab the Zoom link and find out more.

I know you’re going to love how we roll in business yet you might feel stuck sometimes or overwhelmed during the implementation. Basically, wrapping your head around failure, difficult emotions and often impatience when the result isn’t quick enough.

That’s where coaching comes in and that’s how I support you in the program.

I not only teach you how to self-coach - the ultimate in self-empowerment - I am also on hand DAILY as your co-pilot to problem-solve in your inbox.

We create the result of staying in motion to create the sales you want.

It’s really rather joyful.

Ep. 18: The Accidental Business Owner

I want to speak to the portion of our audience who feel like they fell into running their business. 

You might have created your first product for yourself, a family member or friend. Perhaps you shared on Facebook or Instagram or someone else did and the immortal words ‘you should sell those’ were uttered. 

Perhaps you describe your business as starting organically? It felt so easy at first, make a few things and sell a few things.

Regardless of the results you've gone on to create since, your brain has stayed in the ‘accidental’ mindset. It feels like sales are a fluke and marketing opportunities are a stroke of luck.

In today's episode I help you move through this phase of business so you can start owning your results and thus feel in control of creating revenue.

If you want to feel organised rather than overwhelmed then it's time to let go of the accidental mindset.

Enjoy!

Ep. 17: Coaching Ella to Improve Selling Skills

Our final coaching episode features Joyful selling member Ella from Luna Lotus today.

Ella's coaching question is: How do I improve my selling skills and become more comfortable with selling?

We uncover that Ella's selling skills are already amazing and her growth area is to not seek comfort when selling. Selling feeling uncomfortable doesn't have to be a problem. When we don't make it a problem we automatically improve our overall comfort levels. Say what?

Don't miss this session. Joyful Selling Playbook at the ready to write down all your notes.

You're invited to my live group coaching session which is exclusive to my email list on Thursday 24th November at 1pm to 2pm GMT.

All you need to do is click the Zoom link at 1pm and it’s just me on screen. You can then raise your hand to be brought on camera for coaching, share your question in the Q&A box or follow along on your own.

There won’t be a recording so we can create a comfortable space for all of those who have not received coaching before.

To receive the Zoom link, sign up to my email list - https://bit.ly/JoyfulSellingTips 

The welcome email will include the link to register for the Zoom. All in all it will take about 3 minutes.

See you there!

Ep. 16: Coaching with a Joyful Selling member

In today's episode another Joyful Selling member joins me for a mini coaching session.

Listening to a fellow creative business owner being coached helps you see two things:

1, You're not alone with the challenges you face, the majority are universal to our industry and being a human.

2, You can apply the coaching offered to your particular situation right now. 

Coaching is simply problem solving.

Coaching helps you stay in motion rather than get stuck, put off or feel bogged down.

Our guest has opted to remain anonymous so we are using a made up name.

We are coaching today on a firmly held belief she has that she doesn't know how to sell.

If you'd like to come along to a group coaching session to see what it's like join my mailing list and receive an invitation to our next free session just for the email list.

Click here: https://bit.ly/JoyfulSellingTips

Ep. 15: Coaching on the Podcast

Over the next 3 episodes I'm going to try something a little different to help you progress in your marketing, selling and revenue creation.

I'm going to coach 3 members of the Joyful Selling program on the podcast.

I have invited each of them to bring to the session what they are currently stuck on so I can help them move forward with more clarity and ease.

How does the idea of eaves dropping on a coaching session feel?

Pretty exciting, huh?

Each of the creative business owners has given their consent to be coached on the podcast and in today's episode we welcome Hannah.

Enjoy!

Ep. 14: Selling is a Conversation with Heavy Gretel

In today’s episode we’re joined by Joyful Selling member Hanna from Heavy Gretel.

Hanna talks us through how she has actively worked on increasing her online sales through email marketing and a loyalty programme this year.

We dig into how Hanna:

1, Attracts her people to sign up.

2, Engages them in their inbox.

3, Gently encourages the purchase.

And it’s working.

Hanna has grown her email subscriber list by 70% and online sales have increased by 60% in 2022 so far.

Ensure you have your Joyful Selling Podcast Playbook printed out to write down all the tips jam packed into today’s episode.

To nab your Playbook, sign-up to our email list and it will be pinged immediately to your inbox - check your junk/promotional folders - https://bit.ly/JoyfulSellingTips

Ep 13: Marketing Special *Bottom of Funnel*

At the bottom of the marketing funnel are your people who are ready to make their purchase.

I'd like to offer two ways you can support them in this stage of their journey. In this week's episode I walk through these two philosophies with practical actions you can take.

1, Be in service to help them purchase. Think about a brilliant sales assistant who works in an independent bricks and mortar store - I offer various ways they might show up to serve the person in their shop and how this can be applied online.

2, Create fun opportunities for them to buy. Create simple, easy and quick ways your person can make their purchase. I discuss lots of fun creative ways to do this from IG Stories Sales to gift sets and bundles.

A useful underlying belief to nurture so you can show up in service and create fun opportunities is: Selling is sharing the joy.

Try on this mindset first and then create your sales campaigns from there.

Your people at the bottom of funnel are READY to make their purchase - have fun serving them!

Ep. 12: Marketing Special *Middle of Funnel*

Once someone has discovered your products and decided to follow or subscribe, they are then in the 'middle' of your funnel.

They could be active in that you can see them commenting, liking or sharing or more likely you won't see them. The latter isn't the problem that we make it. We pay so much attention to how many likes and comments a piece of content receives but the truth is none of it matters because the engagement on a piece of content does not mean it will result in a sale.

I'd like to offer that the smartest strategy to move forward with is to focus on what you can control: ie. the value of the content you share to create excitement and build trust. Leave your people to get on with their own journey and trust they will buy when they're ready to buy.

I discuss a few ways to do this in this week's episode:

1, Social media:

SHARE AS YOU GO: the interest is in the detail - micro-decisions you’re making: material choices, colours, fabrics, sizes, eco-credentials etc

A COUNTDOWN CAMPAIGN: a series of pre-launch and launch posts and emails that can then be recycled for the lifetime of the product.

WHAT’S FUN AND EXCITING RIGHT NOW: spotlighting what's exciting in your business right now and feeling compelled to share with your people.

2, Email

A regular email, for example: a round-up of the week sharing the nuggets of magic and joy from your creative world and what is shining bright in your orbit. Inspire, educate and add value to your person's day.

3, Blog

An online creative journal - tie in with Pinterest that is top of funnel and the blog is the landing page which helps your customers get to know your products and the creator behind the products.

Ep. 11: Marketing Special *Top of Funnel*

I'm not one for jargon but I make an exception when the visual created by it is useful for understanding how a process works.

In this instance I'm a big fan of the marketing 'funnel' - picture a funnel that helps you pour liquid into a bottle - it's larger at the top and narrower at the bottom. This is exactly what happens with your people from the moment they come across your work to the moment of purchase.

Not everyone who discovers your work (top of funnel) will purchase it (bottom of funnel). It's useful to know this applies to everyone and it's not personal.

In today's episode I share three core strategies to encourage new people to eyeball your work because we wanna keep pouring into the funnel - introducing new people to what you do - so your funnel is active.

The three strategies:

1, Actively utilise social media hashtags:

Under 1,000 followers - follow relevant hashtags, engage by authentically liking and commenting, use your own brand hashtag, take part in challenges and chat and get to know folks in your sector. Time block 20 minutes a day to do this. It's the opposite of 'mindless' scrolling.

Over 1,000 followers - all of the above and create your own hashtag to run challenges to build your community and get to know them.

 

2, In-person events: group shows, markets, exhibitions, craft fairs, art shows etc.

Have a specific plan for meeting people and making it memorable:

LOOK - create an inviting display, make it obvious what you sell.

CONNECT - create a moment to strike up conversation with a demo or something to flick through. Bring the stand to life.

STAY IN TOUCH - create a QR code to join your mailing list and receive a gift.

 

3, Wholesale / retailers:

Have a specific plan for meeting people and making it memorable:

Does your packaging simply share where you hang out online?

Ask if you can create an in-store or window display.

Host an event or workshop and hand out cards or pass round your QR code.

Episode 10: Inevitable Results

In Joyful Selling we offer a simple approach to guaranteeing your own results. The steps are as follows...

How to make your results inevitable:

1, Set revenue goal.

2, Practise creating it every month.

3, Keep going until you create it.

That's it. 

We cut out all the noise and nonsense to laser focus on what will actually keep a business going.

And through these simple steps where we learn to manage our minds, process our emotions and take committed creative action we become an imposter-free business owner who thrives inside and outside of the business.

This is what simple successful creative business looks like.

It's super fun!

The Joyful Selling for Creative professionals program is open for new members until midday Friday 30th September. 

Dive in and let's make it happen: https://indieroller.com/joyfulselling/

Episode 9: Joyful Selling Success Panel

Today we are joined by four incredible Joyful Selling program members who talk us through the results they are proud of creating in their businesses.

Jo from Tiny Scenic shares how she has created more time in her business and will launch her website next month after putting it off for two years.

Sam from Childstar Samantha shares the one thought that has created £4k in her wholesale business.

Paulomi from Handmade by Tinni talks us through how she decided she was good enough to apply for (and win) multiple awards this year.

Rosie from Rosie Johnson Illustration shares how she tripled her revenue goal at a festival this Summer and utilised the Get It Done Goal Setting process and the Business Belief Plan.

It was such a joy to chat to these four amazing creative business owners and hear how they are self-coaching and joyfully selling to create the business they want.

And the best news ever...

The Joyful Selling for Creative Professionals program is enrolling new members RIGHT NOW.

Find out more and dive in today: https://indieroller.com/joyfulselling/

I look forward to coaching with you!